MAY 26, 2010    |    VOL. VIII    |    ISSUE 3



by Paul Vitale

The Arizona heat was no match for the rush of enthusiasm pouring out of the 700 plus student athletes attending the eighth annual “Football Skills and Education Camp” hosted by the Arizona Cardinals Football Club this past weekend. Seeing first-hand the intensity from the high school players, both on offense and defense, encouraged me as I was preparing to deliver a message of heroism to those thirsty for affirmation.


Directed by Coach Mo Streety, Youth Football Coordinator for the Arizona Cardinals, the camp provided attendees the opportunity to receive on-field instruction from professional players and Cardinals coaches. The involvement of current players as well as those retired was inspiring as they diligently worked to expand the horizons of kids and show them that anything is possible.


Luis Zendejas, Senior Director of Community Relations for the Arizona Cardinals; Coach Mo Streety, Cardinals Youth Football Coordinator & Paul


The Cardinals were founded in 1898 and are the oldest continuously run professional American football club in the United States. As a charter member of the NFL, it is obvious to me that the franchise wants to continue doing what it can to support their community while growing strong, well-balanced athletes. That is why during the day long camp, not only does instruction take place on the field, a classroom segment off the field is mandatory as well.


Focusing on the key points found in my signature presentation, A Hero Within, I had the distinct pleasure of presenting a 30-minute message intended to challenge each participant to focus on the moment, yet have a plan in place for the future. My hope was to reinforce the importance of not only

Coach Al Gross & Paul during the Arizona Cardinals Football Skills &
Education Camp


dreaming courageously, but also seeing ambitions through by being resilient. Success is a planned event and as Coach Al Gross stated in his remarks to the students, “It takes commitment, character and the right attitude in the classroom to be an all-around top notch performer.”


Even though the majority of the athletes will take home mental snapshots of running various routes and practicing drills with players such as offensive lineman Herman Johnson, rookie wide receiver Juamorris Stewart and rookie quarterback Max Hall, they will also take home an important mantra shared by Coach Mo focusing on “Be.” “Be on time…be a happy person…and be as focused off the field as you are on the field.”


Student Athletes & Paul
University of Phoenix Stadium


Having the opportunity to speak on behalf of the Arizona Cardinals to kids from not only Arizona but surrounding states was a true privilege. To the entire Community Relations Department, camp organizers, parents and coaches, I am thankful. The Arizona heat was no match for those young men enthusiastic to learn and improve while making the most out of a once in a lifetime opportunity!


Our New Look!


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Speed Training


Since 2003, Coach Mo Streety has trained the finest in NFL draft prospects, helping them to run & react faster. The results have been nothing less than phenomenal! Teamed up with some of the best agents in the business, his trainings represent more than a technical leap forward. Coach Mo adds a spirit-led dimension to speed training, pre-combine conditioning & year-round training for all athletes, for all sports.


A 13-year Air Force veteran, Coach Mo began working as a coach in the Phoenix area in 1990. His military training, education & experience have given him unique knowledge in a wide range of areas including training systems development, kinesiology and astrophysics, giving him a unique perspective in the areas of speed development.



Did You Know?


The Arizona Cardinals began as a neighborhood group that gathered to play football in Chicago's South Side under the name Morgan
Athletic Club.


The Cardinals home field, the University of Phoenix Stadium, contains 1.7 million square feet with a regular game seating capacity of 63,400 expandable to 73,000 for Super Bowls and college bowl games.


Featured Product


Order Yours Now: The Sell With Confidence—Unlock Your Potential Instructor’s Guide has been created as a valuable resource for training those eager to learn fresh and innovative approaches to the age-old topic of salesmanship. The companion instructional resource to his book Sell With Confidence, Paul's guide encourages participants to recognize their potential no matter the product, service, cause or idea being promoted.

From the first page to the last, this manual will assist individuals to take hold of the practical ideas that help polish sales methods and increase productivity, including how to handle objections gracefully, methods utilized to transform leads into sales and techniques used when honing an effective approach.


Paul was recently honored to be featured in the May 2010 issue of TODAY'S MAN magazine. A monthly publication about experiences and knowledge that have clear value and meaning, its editorial focuses on health and fitness, financial news, sports, business, trends and community.

Click the photo above to read the
feature article online in its entirety!


This month's cover story is about none other than the most influential sports figure of the 20th Century, the Natural State's beloved Coach Frank Broyles. Congratulations Coach Broyles on receiving the 2010 Arkansas Cultural Enrichment Award!

Five-Star Review:
Sell With Confidence

Many businesspeople feel that sales are something they're just naturally good at or (more often) bad at. Many more recognize that sales are unavoidable in their work, but see it as a burden-something they have to suffer through so they can do the work they prefer. In fact, I've read that the average professional salesperson spends 15 minutes getting into the mood to make that first call of the day.


For the thousands who aren't professional salespeople and yet have to make sales (job hunters, entrepreneurs, small business owners, fundraisers) the level of anxiety and procrastination can be enormous.


Vitale doesn't just provide a pep talk. He goes into the daily habits that lead to self confidence when giving a presentation or making a sales call, from caring for your health to establishing a daily work routine, from analyzing your competition to maintaining a professional appearance...(more)


Newly Redesigned Website

Last month we announced the launch of our newly redesigned website at Your response has been tremendous. Many of you have taken the opportunity to vote in our weekly polls, subscribe to the RSS feed or write on Paul's "Wall," helping to make the site a truly interactive experience for all. Please continue to check back often for new polls, items of interest and featured products. Thank you for your input and support!


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